John Fiske- 'Any one programme will bear the main characteristics of its genre, but is likely to include some from others: ascribing it to one genre or another involves deciding which set of characteristics.
My song sits both inbetween Hip Hop and Grime, but i personally think that my song relates more to the grime because its based in more the uk, and the lyrics are more about life whilst hiphop is more about money drugs etc.
Richard Maltby and Ian Craven- the success of hollywood is reliant on the combination of predictable elements with variation.
Auters- A group of film makers that were considered to be particularly influential and artistic.
Edward Buscombe- felt that iconography was the best way to acheive generic definitions.
Rick Altman- Genre theory persumes that viewers pre-read texts. views become passive voyeurs. Genres are therefore restrictive, Doesnt acknowledge or allow for the hybrid- the blending of genres.
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